Within some musicians there is a saying:”Playing Jazz is much more fun than listening”. There is a lot of sense in that, cause playing is higher in the Mashlow´s hierarcy than listening. A lot of today´s internet services are offering things to listeners but not for players or musicians. But who wants to listen music, which is similar no matter who makes it. The strategic differentiation is not coming from music any more, it is coming from ability to market ones brand.
There is nothing wrong with that, but I would like to listen to music which differs from other music. That is why niches are becoming important. And,thanks to internet, the critical mass for minimum revenue can be reached throuh net for nitche brands. I don´t know how you can find these band, but co-working band from Norway and Finland called Áigi (no, it is not my band) and finnish group called Lieto (it is not my band and my company has not signed it) are good examples of those kind of niche bands.
