Gerd Leonhard says that in the future music distribution is someway similar to getting water. I think he´s right. But there is something that is going to happen parallel with it. When it was hard to get pure water it was as valuable as gold and one couldn´t spend it too much. Now when we flush the toilet with water, its value is going down. And when we want to drink something really good, we don´t drink water. We drink Coke or wine etc. …and we do flush our minds with music.
I think it is the same with music. When one gets free music from everywhere, its value is going down. We think music is there anyway, we don´t appreciate it anymore. The function of music is going to change. It will have influences in the business side of music and making money with music.
2.4.2008
Pekka Suominen
http://www.thedirectart.com
http://www.twitter.com/pekkasuominen
That is so true. The value of things drop when they are free…
thanks for the quote, my new book Music2.0 covers this subject and is available at http://www.music20book.com (radiohead like free pdf too)… Cheers Gerd http://www.musiclikewater.com
I haven´t yet readed Gerd Leonhard ´s new book, but I just loaded I(For free, thanks) and going to read it ASAP. But I think producers have to be very creative to find ways to make THEIR music interesting in this situation. I think the niches are the answer.
-pekka-