Gerd Leonhard says that in the future music distribution is someway similar to getting water. I think he´s right. But there is something that is going to happen parallel with it. When it was hard to get pure water it was as valuable as gold and one couldn´t spend it too much. Now when we flush the toilet with water, its value is going down. And when we want to drink something really good, we don´t drink water. We drink Coke or wine etc. …and we do flush our minds with music.
I think it is the same with music. When one gets free music from everywhere, its value is going down. We think music is there anyway, we don´t appreciate it anymore. The function of music is going to change. It will have influences in the business side of music and making money with music.
2.4.2008
Pekka Suominen
http://www.thedirectart.com
http://www.twitter.com/pekkasuominen
