We are opening a playalong service called ORXTER this autumn. First in finnish with name ORXTERI and later in english with its original name ORXTER. We are going to open also a community for Orxter users. The communitys main purpose is to be place, where orxter users can upload their own versions of orxter songs.
Our first trailer is coming this week, so follow youtube or other video sites.
You can find orxterblog at http://orxterblog.com
-pekka-
Thom Heatly is the latest artist in music production company called Direct Art. Thom belongs to Direct Art´s Artist Development program (DA/AD), where we are trying to find new ways to promote and meet the persons, who would be interested in certain artist´s music.
Now we have opened Thom Heatly´s community site. It´s open for everybody, but if you want to rate music or make you own site or be a part of discussions, you should sign up as a member. There is already almost 50 people joined as a member.
In community you can listen to Thom´s music and demo versions of songs. That way you are able to follow how different songs grow and how recorded versions are made. There is also photo´s and videos.
We think that future in music is more in niches than in big stars.
Pekka Suominen
Hello everyone!
It is summer now. I know it, because here in Helsinki it is raining cats and dogs.
We´ve been working with finnish artist called Thom Heatly about one year now and finally we are opening his communtiy soon. I think it will be open in one week or so – after I´ve made some studies what all can see and what is shown only for members. But to get a taste from coming material, there is one song in YouTube. And now it is here:
Enjoy about Simple Things and I will inform You where to find the community when it is open.
-pekka-
Within some musicians there is a saying:”Playing Jazz is much more fun than listening”. There is a lot of sense in that, cause playing is higher in the Mashlow´s hierarcy than listening. A lot of today´s internet services are offering things to listeners but not for players or musicians. But who wants to listen music, which is similar no matter who makes it. The strategic differentiation is not coming from music any more, it is coming from ability to market ones brand.
There is nothing wrong with that, but I would like to listen to music which differs from other music. That is why niches are becoming important. And,thanks to internet, the critical mass for minimum revenue can be reached throuh net for nitche brands. I don´t know how you can find these band, but co-working band from Norway and Finland called Áigi (no, it is not my band) and finnish group called Lieto (it is not my band and my company has not signed it) are good examples of those kind of niche bands.
Gerd Leonhard says that in the future music distribution is someway similar to getting water. I think he´s right. But there is something that is going to happen parallel with it. When it was hard to get pure water it was as valuable as gold and one couldn´t spend it too much. Now when we flush the toilet with water, its value is going down. And when we want to drink something really good, we don´t drink water. We drink Coke or wine etc. …and we do flush our minds with music.
I think it is the same with music. When one gets free music from everywhere, its value is going down. We think music is there anyway, we don´t appreciate it anymore. The function of music is going to change. It will have influences in the business side of music and making money with music.
2.4.2008
Pekka Suominen
http://www.thedirectart.com
http://www.twitter.com/pekkasuominen
I think I should start to write in English because most of the buzz is written in English and happening somewhere else than in Finland (Isn´t that something)
In my company (actually is not mine, because there is also Jari Ravaska and Marko Kataja doing something – I don´t know what, drinking coffee and playing games or hussling in Facebook, I think) Direct Art Oy we are trying find out the meaning of twitter. And little by little it is opening. It seems that twitter is so simple idea and it´s so fast and the way of making networks is so efficient that you can´t make it easier.
As I mentioned earlier (in my earlier post, which was written in finnish), we are making a new kind of playalong series for classical music students and now we are trying to find out is anyone of those using twitter interested in classical music. Don´t know yet.
31.3.2008 Pekka Suominen
Oma klassisen musiikin playalong -tuotteemme ORXTER on ottanut askelia eteenpäin. Meillä on kauppa auki beta-testausta varten ja ensimmäiset testeukset on tehty.
Samalla kun yritykseni Direct Art Oy tutustuu kovaa vauhtia web 2.0 maailmaan ja studiotilamme Magnusborgissa Porvoossa kokevat aikamoisia muutoksia – jälleen kerran- yritän ottaa tavakseni kirjoittaa tapahtumista ja asioista tänne blogiin.
Pääkehityskohteena Direct Artissa (DA) on tällä hetkellä klassisen musiikin playalong-palvelu, jonka nimeksi tulee ORXTER ja joka on ihan uudentyyppinen musiikkipalvelu internetissä. Kohderyhmä on klassisen musiikin soittajat.
1.3.2008 Helsingissä
Pekka Suominen
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